August 3rd: Today is the international day of beer. His first celebration was in 2007 in the city of Santa Cruz, California. Since then, the holiday has become increasingly popular; currently it is celebrated in more than 200 cities and in around 50 countries. For this occasion we present a humoristic identifier inspired by the fictitious brand of beer “Duff”, which is part of the universe of “The Simpsons”. Adjustments of form, concept and composition were made to create the message “Happy Beer Day” and maintaining a certain distance and allegory with America’s favorite family.